During Breast Cancer Awareness month, people across the world wear pink ribbons as a symbol of support for those affected by the disease. Breast cancer is by far the most common cancer in women worldwide, causing about 1.38 million new cases and 458,000 deaths each year, according to the World Health Organization.
This October, we heard multiple stories from LM Wind Power plants about inspiring initiatives to support breast cancer awareness and prevention — through fundraising, educational activities, health checks and even putting a pink ribbon on a blade. Our colleagues are really living the LM Wind Power values. Here are their stories.
Grand Forks: Pink ribbon blade
In support of colleagues and others in the battle against breast cancer, the Grand Forks team adorned a 56.9 meter blade with a very large pink ribbon and placed it in front of the plant during October. Employees could also purchase pink bracelets with the words HOPE, STRENGTH, COURAGE and FAITH to raise funds for the cause.
“More and more individuals are experiencing either themselves or a loved one who is fighting cancer so we thought it would be a very worthy cause to help,” says Tricia Weber, Grand Forks Human Resources Generalist. “In 2008 we started actively fundraising and attending events, to help find a cure for all types of cancer.”
Grand Forks’ Corporate Social Responsibility (CSR) and Wellness Committee organizes awareness and fundraising events throughout the year, including their participation in the annual Relay for Life. Thousands of people attend this event, as individuals walk all night to show their support for finding a cure. At the May 2015 Relay for Life, the LM Wind Power Grand Forks team raised over $10,000!
And if you are wondering what will happen to the pink ribbon blade, don’t worry — the decal can be easily removed before it is sent on to the customer.
Suape: October Rose campaign
This year the Brazil plant participated in October Rose — an awareness campaign that aims to warn women and society about the importance of prevention and early diagnosis of breast cancer.
The Brazil Health, Safety and Environment department put a theatrical spin on the awareness events, by inviting art educators and actors to speak in the cafeteria about ways to prevent breast cancer. All employees received a pink tie, and on a specific day, everyone at the factory was asked to wear pink to support the cause.
Little Rock: Race for the Cure
The Little Rock Human Resources team organizes community outreach events throughout the year, including participation in the Susan G. Komen Race for the Cure — a non-profit organization whose mission is to save lives and end breast cancer.
“We chose to support this event because breast cancer has touched many employees’ lives, whether they have had the disease or they know someone close to them who has been affected,” says Candace White, Little Rock Human Resources Specialist. “The support is huge: the event attracts nearly 30,000 people and we usually have about 20 employees that walk."
Though most employees are not able to take time off work to participate in the walk, they are able to support the cause in other ways, such as purchasing T-shirts and other apparel. Each year the plant holds a contest to determine the apparel design and the winner receives a gift card. Over 200 employees purchased apparel this year to support the Race for the Cure, including a T-shirt designed by the contest winner Jerry Hess, Quality Controller.
Bangalore: Pledging support
In October, LM Wind Power’s Technology Center India (TCI) hosted a “Health Talk” for women from a Certified Medical Practitioner. By signing their names on a poster at the end of the session, TCI employees pledged their support for continued awareness and prevention of breast cancer.
Goleniow: Health awareness and testing
Initiatives to support breast cancer awareness are nothing new at the Goleniow, Poland plant. In previous years, they invited 50 employees for a breast and cytology test, and they created posters to provide women with information about being tested regularly.