Lessons learned on the road to a sustainable business model

    We work in a green industry, but are we green enough? In the August 2016 issue of the Manufacturing Leadership Journal, Bill Burga Jr, Senior Project Director, reflects on LM Wind Power’s journey to reach the next level of sustainability – looking beyond recycling, to engage leaders and align sustainability efforts with the overall company strategy.

    Excerpt: Lessons learned on the road to a sustainable business model
    My company, LM Wind Power, manufactures a product that is about as green as it gets: Wind turbine blades that work for a minimum of 20 years, and each year replace approximately 147 million tons of carbon dioxide that would otherwise go into the atmosphere. But even we have to ask the question: Are we green enough? We can’t ignore our manufacturing footprint. Like any manufacturing enterprise, we depend on raw materials, equipment and, most importantly, dedicated people to create our product. Ensuring the long-term viability of the resources we use and continuing to develop our people are fundamental to creating a sustainable business model for the future.

    Recently, we set out to redouble our efforts to minimize production waste as a central aspect of creating a sustainable business model. Taking on this waste challenge has revealed significant opportunities for cost savings and increased efficiency at our company. Moreover, this project has reinforced my belief in the paramount importance of the human factor in leadership. People are the foundation of a sustainable business and the starting point for our journey to Manufacturing 4.0. Here are a few lessons I’ve picked up from our sustainability journey thus far…

    Download the full article

    Published by the Manufacturing Leadership Council, the Manufacturing Leadership Journal contains Senior-level insights, case studies with leading companies and in-depth executive interviews with Council Members. View the August 2016 issue of the journal here.

    *Image source: Manufacturing Leadership Journal, August 2016, page 32-33.

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