Even for companies with a long track record and global footprint, entering Brazil’s rapidly growing wind market presents unique challenges. In the latest issue of “Brazilian Review” magazine, our colleagues reflect on LM Wind Power’s three years in Brazil and the wind industry’s promising future in this market.
Excerpt: Growing in emerging markets
When reviewing the Brazilian wind industry, the overarching theme is growth: growing capacity, growing employment numbers, growing turbine size and growing blade size. According to the Global Wind Energy Council, in 2015 Brazil added 2754 megawatts (MW) of wind capacity — the fourth largest capacity increase in the world behind China, the US and Germany. The number of wind industry jobs is also rising, with the International Renewable Energy Agency’s 2015 annual review estimating 35,800 wind jobs in Brazil, up 12 percent from the previous year.
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Published by the Danish-Brazilian Chamber of Commerce, “Brazilian Review” has a quarterly readership of 50,000 readers in Brazil, Denmark and Scandinavia.